Additional information
by Kara Smith Brown (Author)
Unlock the secrets to B2B go-to-market success with Kara Smith Brown's transformative book, The Revenue Engine. This is your roadmap to building a powerful revenue engine:
- Share Good News: Build relationships and keep conversations alive with compelling stories and data insights.
- Track Interest: Identify opportunities and guide prospects through your pipeline effectively.
- Follow Up Consistently: Convert leads into loyal customers with proactive engagement.
Packed with real-world case studies and actionable strategies, this playbook is essential for both seasoned professionals and newcomers. CEOs and leadership teams will gain insights on leveraging data and measuring success through pipeline volume, velocity, and value--empowering informed decisions. Say goodbye to random acts of marketing and embrace a structured approach that delivers measurable results and secures your place at the executive table. Elevate your marketing game and drive your business forward!
Author Biography
KARA SMITH BROWN, LeadCoverage CEO and Founder, is a recognized supply chain, logistics, and technology thought leader. Her insights and thought leadership are featured in popular podcasts and major industry events. LeadCoverage, the largest supply chain go to market consultancy, is a multi-year Inc. 5000 winner and continues to grow using her framework: share good news, track interest, follow up.
Kara's disruptive approach to B2B marketing is her trademark, as is her work helping companies accelerate revenue growth and ensuring their sales and marketing teams function harmoniously. Kara's bestselling book, The Revenue Engine: Fueling a B2B High Octane Pipeline, offers readers effective revenue-generating strategies. The book surpasses theoretical concepts, presenting real, data-driven go-to-market strategies that drive measurable business growth. These principles mirror the philosophy Kara embodies and advocates. She lives in Atlanta with her husband and two daughters.
Number of Pages: 270
Dimensions: 0.61 x 9 x 6 IN
Publication Date: November 19, 2024
