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by Wendy MacKenzie Pease (Author), Hannah Feldman Pentz (Author)
Expanding internationally without a strategy and cultural-adaptation plan wastes money, time, and effort.
To sell more and succeed faster, you need a global business strategy and an international expansion plan built from insights and actionable advice of experienced exporters.
Connecting with prospects who do not share your language or culture-whether in your local market or across borders-is difficult and time-consuming. But the payoff is HUGE if done right! Whether you are experienced or new to global selling, read about the successes and mistakes shared by guests of The Global Marketing Show podcast.
Filled with real stories from actual experiences, learn about globalization and how to:
- Lay the groundwork for expanding at the right speed to the right place
- Navigate language, translation, localization, and culture successfully
- Apply principles of global marketing and international sales
- Fuel growth from currently unidentified resources within your organization
- Unlock creative ways to connect with prospects and clients through cross-cultural communication
Discover fresh approaches to elevate your multilingual selling, strengthen your international trade efforts, and master the art of cultural adaptation. By becoming more adaptable and culturally intelligent, you'll open doors to thinking bigger, acting faster, and connecting deeper.
Read The Secrets of Global Sales now to translate your sales strategies into greater global success!
