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by Albert Ace Goerig (Author)
When selecting dividend companies many investors focus on getting high dividend yields along with companies that have a long history of paying dividends. This leads to long-term mediocre results because they are looking at the wrong numbers. The most important numbers to focus on are the total annual equity return of the company over time and dividend growth.
It is better to buy a company that has a 1% dividend yield where your investment of $10,000 grows to $100,000 over 10 years compared to a company that has a 4% dividend yield, but your $10,000 only grows to $15,000 over the same 10 years. Most of the higher yield dividend companies that have a dividend yield greater than 2.5% have a total 10 year overall return lower than the S&P 500.
This book focuses on how to find those dividend paying companies that beat the S&P 500 while providing an annual equity return greater than 15%. Also, how to maximize your returns, minimize your taxes, and receive a never-ending, ever-increasing flow of passive income. As the great investor Warren Buffett said, "If you don't find a way to make money while you sleep, you will work until you die."
