Additional information
by Bridget McCrea (Author)
Stop chasing new customers. Start keeping the ones you've already earned.
The Small Business Growth Blueprint shows you how to turn occasional buyers into lifelong fans, no matter what type of business you run. Written by 30-year business journalist and entrepreneur, this guide cuts through theory and gives you actionable strategies proven to work in the real world. Inside, you'll discover: → Why customers leave (even when they're satisfied with your product or service).→ The warning signs of customer churn you're probably missing right now.
→ The exact post-purchase touchpoints that convert one-time buyers into repeat customers.
→ How digital tools democratized business ownership and made customer retention harder than ever.
→ Industry-specific retention strategies that actually move the needle.
→ Simple systems that keep customers engaged without requiring constant manual effort. This isn't a one-size-fits-all approach. It breaks down retention strategies across four different business models: Service Businesses: Turn occasional clients into predictable, repeat customers. Learn how to stay relevant between appointments for mobile and on-site services, extend freelance client relationships beyond a single project, and deliver consistency across shifts, staff and customer interactions in physical locations. Online Sellers: Give customers a reason to buy again after the first order. Discover how to make the second purchase easier than the first, automate post-delivery follow-up that adds value (not just pushes discounts), and create "easy yes" moments that keep you top-of-mind. Physical Locations: Master the face-to-face advantage that online businesses can't replicate. Design experiences that make returning customers feel recognized without calling attention to it, standardize service quality across different shifts and staff, and turn the end of every interaction into a natural next step. Freelancers & Gig Workers: Build a pipeline that doesn't empty out between projects. Position yourself as the pressure-relief valve clients can't afford to lose, create clear paths for reengagement after quiet periods, and catch early warning signs when long-term clients start to disengage. Stop chasing new customers. Start building relationships that last. This book shows you how. Bridget McCrea makes small business ownership accessible with her previous books, Your First Business Blueprint (for launching your first company) and Blueprints Beat Cocktail Napkins (for practical business planning). Now, The Small Business Growth Blueprint extends the series and helps you figure out what to do after the sale closes.
Number of Pages: 154
Dimensions: 0.33 x 9 x 6 IN
Publication Date: February 23, 2026
