Additional information
by Brian Williams (Author)
SALES. Love it or hate it, if you're in a business or technology company of any kind, selling is a skill you must have; however, you can't just focus on selling your product or service. You must also have a strong sales message or presentation that effectively sells your ideas, vision, or strategy and builds rapport with your audience.
So how do your sales communication skills rank? Especially, if you're in the technology field where the complex details of software, products, or services make sense to the people in your building but often confuse the people you're selling to.
Are you losing the deal once you get to the presentation phase of the sale?
Do you find yourself spending too much time listing the features and benefits of your product or service?
Are you often talking right but your team walking left?
Brian Williams brings a new perspective to the old business of creating sales messages and presentations that work. In his six-step systematic approach you will learn to design and deliver sales messaging that drives your prospects towards a clear decision, and you, to increased revenue as you learn to create sales messaging that is clear, concise, and compelling.
If your sales message is confusing, you are definitely losing because confused prospects rarely buy. So learn the systematic approach that has been proven to work for Fortune 100 companies, small businesses, and entrepreneurs everywhere.
With this six-step system you will learn to:
- Focus on your audience and understand their greatest issues or concerns.
- Use the Cornerstone Principle to build a message with a strong foundation that is results-focused and audience-focused.
- Create a sales message that is clear, concise, and compelling - every time.
- Deliver your sales message with a confidence that creates connection.
Author Biography
OK, so who is this guy Brian Williams?
- Technical: 20-year career in engineering, technical marketing, and pre-sales in Silicon Valley startups, Fortune 100 companies, and 12 countries. - Confident: A successful business owner who understands and practices the skill of effective selling. - Proven: Sales messaging consultant to Fortune 100's, technology companies, and small businesses...with successful results supported by data. - Coach: A Sales Pitch coach with winning teams. - Speaker: Semi-finalist in the Toastmasters World Championship of Public Speaking and a keynote speaker for many groups and events.Brian Williams is a computer scientist by trade, a motivational speaker at heart, and a successful businessman who got tired of seeing his technical peers struggle to sell their products or services. Especially, when he knew their product was better than the competition.
The Ultimate Sales Messaging System is Brian's six-step system to help its users design and deliver sales messages that are clear for people to understand, concise to keep them interested, and compelling enough to get them to believe in and buy your product or service.
It's all about effective communication:
"Everyone focuses on the presentation, but the main goal is communication.
Stop presenting and begin effectively communicating your ideas to your audience."-B.W.
Brian believes if he can change your perspective in this area, he can change your results.
