Additional information
by Don Norman (Author)
An examination of the complex interaction between the human mind and the machines we think with, from the legendary author of The Design of Everyday Things
"Hilarious and harrowing."--New York Times
Back Jacket
Humans have always worked with objects to extend our cognitive powers, from counting on our fingers to designing massive supercomputers. But advanced technology does more than merely assist with thought and memory--the machines we create begin to shape how we think and, at times, even what we value. Norman, in exploring this complex relationship between humans and machines, gives us the first steps towards demanding a person-centered redesign of the machines that surround our lives.
Author Biography
Don Norman isDistinguished Professor Emeritus of Cognitive Science and Psychology and founding director of the Design Lab at the University of California, San Diego. He was an Apple Vice President, has been an advisor and board member for numerous companies, has received three lifetime achievement awards, and has three honorary degrees. His many books, including The Design of Everyday Things and Emotional Design, have been translated into over 20 languages. He lives in San Diego, California.
