Additional information
by Dinesh Kumar Goyal (Author)
How is this book useful: Every one of us wants to be a billionaire. But to become a billionaire we have to think like a billionaire, act like a billionaire and most importantly behave like a billionaire with "Customer". He is the only and only tool that can shape us a billionaire. It is an eternal truth that when he is happy, he will make us happy. If he is in anger he will break us. What an analogy with "God"! This also is a fact that when we are a customer we speak the customer, we think the customer and we demand the rights of the customer to get back the full value of the money we pay as customer and when we are on the other side of the fence, we unfortunately put away our customer-hood. To fulfil the demand of the customer is a strain on us. It is now the toughest task to be fulfilled on this planet. This is where we commit the blunder. We kick away the topmost activity that would make us a billionaire. Let us remember that we can become a billionaire only and only by caring the customer that exceeds much more than his expectation.This book presents 285 simple business lessons easy to practise in our endeavour to create a billion-dollar business. It is sincerely hoped that the book written in the simplest and unique style; would be of immense use in your endeavor to own a great business.What is inside the book?-It does not matter! What you sell: An ice cream that lasts for few minutes: OrA car, that lasts for a few years. What matters is! The quality of service you give, that gets back "The Customer." -Every organization however big or small is in pursuit of customers. Diamond too needs a customer to value it. -You will not have any price or product advantage over your competition again. He will certainly match it. The competitions are so close to each other in price and product quality that only the quality of service to the customers can differentiate them. To win the competition again, only your past excellent service record will come to your rescue.-The competition's weakness is not your strength. The customer pays for your strength not for your competition's weakness.-If your customer loses his temper, you may or may not lose your business with him. But if you lose your temper, he will take it as an insult to him and will remember it for the rest of his life. He will make sure that his patronage is no more with you. Temper lost with a customer is the customer lost and the customer lost is the business lost with him.-Whenever a customer is on fire: For most, saving him is a burden; For few, saving him is a pledge!For most, it is to keep him from; For few, it is a matter of solidarity!Most get on the crutches, Only a few put on the wings! They fly and quench the fire.-Every great business is built on friendship. But there is no scope for your 'Fair-weather friendship' with your customer. It has to be an 'all-weather friendship' with him.-Nothing on earth can replace the customer's place for judging your product's performance.
