Additional information
by Simone Legno (Author), Pooneh Mohajer (Author)
Celebrate the vibrant world of tokidoki and the visionary behind it with this gorgeous picture-packed 350-page gift book.
Step into the colorful universe of tokidoki, the global lifestyle brand that has captured hearts with its playful characters and bold designs.
Tokidoki: The Art of Simone Legno is the ultimate showcase of the Italian artist's creative journey--from his early sketches to the iconic imagery that defines a pop culture phenomenon. This stunning volume is a must-have for fans of art, design, and Japanese-inspired aesthetics.
Inside, you'll discover hundreds of illustrations that chronicle Legno's evolution as an artist. Explore the origins of beloved characters like Donutella, Cactus Friends, and Moofia, alongside rare concept art and behind-the-scenes insights into tokidoki's collaborations with fashion, gaming, and entertainment giants. Each page bursts with color and personality, reflecting Legno's unique ability to blend cute and edgy in a way that resonates worldwide.
More than an art book, this is a celebration of creativity and community. Legno shares personal anecdotes, design philosophies, and the cultural influences that shaped tokidoki's identity. Whether you're a longtime collector or a newcomer to the brand, this book offers an intimate look at the passion and imagination fueling one of today's most recognizable design movements.
Perfect for coffee tables, collector shelves, and gift lists, Tokidoki: The Art of Simone Legno is a visual feast and an inspiring testament to the power of art to connect people across cultures. Dive in and experience the magic that continues to make tokidoki a global icon.
Tokidoki, which translates to "sometimes" in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand.
Tokidoki offers an extensive range of products including apparel, handbags, cosmetics, accessories, toys, and more. Simone Legno, tokidoki's Chief Creative Officer, was born in Rome, and from a very young age developed a deep love of Japan and a fascination with world cultures. Combining Legno's unique talent and creativity with Mohajer's business acumen, tokidoki has grown exponentially. As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships.
Author Biography
Simone Legno, who was born in Rome, Italy, is the cofounder and chief creative officer of tokidoki. Legno, who has always had a deep love of Japan and a fascination with world cultures, chose the word tokidoki because he feels "everyone waits for moments that change one's destiny, by chance or by meeting a new person." Legno has become a sought-after speaker around the world at museums, universities, and conferences, including at MOCA, the Adobe MAX conference, Berlin Flash Film Festival, ArtCenter College of Design, the Apple store in Osaka, Istituto Europeo di Design, STGCC, and Graphika Manila. While the company is based in Los Angeles, he recently moved to Tokyo with his family.
Pooneh Mohajer, an entrepreneur at heart who sold her first company Hard Candy Inc. to LVMH, Moët Hennessy Louis Vuitton SA, is the cofounder and chief executive officer of tokidoki. Pooneh received her Juris Doctor from California Western School of Law and her BA from Vanderbilt University. Pooneh's passion is making a positive impact on the hearts and minds of others by sharing Simone Legno's art and creativity with the world.
