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by Susan Raisanen (Author)
A simple guide for tracking leads, sales and marketing in business to increase profits. Every business owner, marketing leader, or sales executive must know that marketing is measuring...and as Peter Drucker would say, "What gets measured gets improved." Real businesses spend money on sales, marketing, advertising, and man power to be profitable. Really great businesses track all of these things, knowing where their time and resources are best spent. If you are lucky your new business might be succeeding despite not following these laws of the business universe, but luck runs out eventually. If you don't want to rely on luck and you want to invest in what works, you must track it to crack it. Susan Raisanen, an executive with a knack for the numbers, is about to show you just that. Pay attention closely because she has a track record for magnifying profits for people. This once school teacher and principal turned entrepreneur and software executive is guaranteed to make complex things simple in this book. Even if you started tracking half your business, you might double your profits!
