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by Richard W. Bridges (Author), Farzaan Kassam (Editor), Joanne Campbell (Editor)
In these chapters, Rick Bridges invites us on his successful and internationally acclaimed journey of leading enterprise-wide change. He shares his insights, stories, and proven methods for creating and sustaining transformational change that will leave you with a new and fresh perspective on your ability to lead and drive your organization. Using his humble wit, real life experiences, and passion for driving to actionable solutions, Rick shares how transforming culture, gaining competitive advantage, and creating tangible benefit through change can be done quickly, cheaply, and almost painlessly if you take into account three simple, yet critical principles - First, you need to change not knowing into knowing; secondly, you must manage your knowledge like any other valued asset; and last but not least, it is essential to spend the time to properly prepare your organization for the change before you start. Rick sets the stage for how a leader like you can drive successful transformation. Rick did not have a "C" acronym in his title, and like many leaders, he was someone that wanted to make things better, but sometimes lacked the fancy title, authority, or significant resources to make it happen. The success he achieved in transforming enterprises is something that you can achieve if you understand his passion and leverage the tools he shares in this book.
