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by John Berra (Author)
Face the Giants Standing Between You and the Success You Envision
Many leaders hesitate to innovate, struggle with uncertainty, or find themselves unsure of how to reach the future they imagine. Turning the Giant offers a clear, experience-driven path forward. John Berra--who rose from a shy, uncertain university student to Chairman of Emerson Process Management and a member of the Process Automation Hall of Fame--shares the insights gained from decades of confronting the "giants" that shape a leader's journey. Writing with authority and conviction, he illustrates why the most enduring challenges cannot be eliminated but can be transformed into strategic advantages. In this book, you will discover:- Timeless leadership principles that drive success even amid rapid technological change
- Why most giants--like corporate bureaucracy, self-doubt, innovation, skepticism, and competition--will always exist, and how to turn them to your benefit
- Real-world insights for navigating complex, high-stakes environments
- How to approach challenges with confidence, clarity, and resilience
Though today's technologies are advancing rapidly and reshaping industries across the globe, the core concept of leadership remains constant: great leaders learn how to turn obstacles into opportunities. If you are ready to confront your challenges and transform them into catalysts for growth, Turning the Giant will inspire and equip you to take your next decisive step.
Back Jacket
It's natural to either run from giants or try to mow them over. But it takes a lot more patience and fortitude to methodically turn them to your advantage.
In Turning the Giant, John Berra shares his amazing life's journey that took him from being a shy, uncertain university student to becoming the Chairman of Emerson Process Management. As someone who was voted into the Process Automation Hall of Fame, Berra writes from a place of authority and conviction. Because he has faced countless giants along his path, he knows what it takes to turn them.
Today, the challenges leaders face are more complex than they have ever been. Giants such as technological advancement and global competition make it tough for the average business leader to survive. But it's here that Berra's challenge to "turn giants" is invaluable. Most giants leaders face will never be slain and will always exist in some form. But rather than see them as a threat, great leaders realize it's even more valuable to turn giants to their advantage.
Turning the Giant will inspire a new generation of leaders to face the complex obstacles they face today. Yes, the technological challenges of this generation are different than the ones Berra faced in the 1990s, but the principles for turning giants remain the same. Every leader faces the giants of corporate bureaucracy, self-doubt, innovation, skepticism, competition, and success. But it's up to them to turn them.
Author Biography
JOHN BERRA received a B.S. in Systems Science & Engineering from Washington University in 1969 and began his career as a Control Engineer at Monsanto. In 1976 he joined Rosemount, where he held several management positions, including President of the Industrial Division. He was named President of Fisher-Rosemount Systems in 1993, and in 1999 was promoted to Senior Vice President and Process Group Business Leader for Emerson Electric. In 2008, he was named Chairman of Emerson Process Management. He was named one of the fifty most influential industry innovators by Intech Magazine. Voted into the Process Automation Hall of Fame. He currently retired and resides in Austin, Texas.
