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by Alison McCauley (Author)
Understand the Blockchain Opportunity: No Technical Background Required. Remember the dawn of the internet? The advent of mobile and social media? Yet another digital revolution is now underway. Like its predecessors, blockchains are about to transform the way we live, work, and play, while disrupting entrenched industries and shattering conventional business models.
Move past the hype and equip yourself to forecast how blockchains will change our world and impact you and your business. Author Alison McCauley helps non-technical executives to understand how this technology will trigger change, shift the balance of power, and bring competitive advantage to those who know how to leverage them.
Unblocked explains:
- Why ignoring this technology exposes you to competitive disruption
- What this new technology revolution embraces--no technical background required
- How to prepare your organization to respond to the coming shift
Author Biography
Alison is the founder and CEO of Unblocked Future, a consultancy that helps executives to drive adoption at the forefront of emerging tech. They help companies communicate their vision, resonate with stakeholders, and activate communities for change. Before she fell down the blockchain rabbit hole, she focused on helping early stage teams in data science and analytics, IoT, and artificial intelligence. A social scientist by training, Alison has spent her career studying the intersection of human behavior and emerging technology, with 20 years of consulting to technology-first startups and Fortune-500 companies across industries including healthcare, education, telecommunications, energy, retail, finance, hospitality, and manufacturing.
