Additional information
by Sean West (Author)
A bold exploration of modern business risk in a volatile world where traditional rules no longer apply
In Unruly: Fighting Back when Politics, AI, and Law Upend the Rules of Business, co-founder of software company Hence Technologies and former Global Deputy CEO of Eurasia Group, Sean West, delivers a startlingly insightful new take on how politics, technology and law are converging to upend the rules of business, generating dangerous risks and incredible opportunities. West convincingly argues that we must understand all three factors to get leverage over the future - a future filled with eroding rule of law, deepfakes that upend elections and court decisions, government pressure for businesses to be patriotic, robot lobbyists, a flood of automated legal claims pointed directly at your company and much more.
Unruly offers detailed, practical advice for how to understand the world ahead, how to be resilient in the face of innumerable and complex challenges, and how to surround your business with the people and technology you need to excel in this environment.
Inside the book:
- A framework for understanding all of the pressures on modern corporations from the convergence of geopolitics, technology and law.
- Strategies for turning your company's legal department into a source of enduring competitive advantage
- How to navigate government pressure for nationalism when you have a global footprint
- Approaches to winning in a world where courts are politicized and the law is increasingly automated, built on interviews with top experts
- Ways to deal with the backlash to ESG at a company level
Perfect for executives, managers, entrepreneurs, founders, and other business leaders, Unruly is also a must-read for general counsels and the advisors who serve them.
Front Jacket
In Unruly: Fighting Back when Politics, AI, and Law Upend the Rules of Business, veteran global affairs expert Sean West delivers a razor-sharp and timely new discussion of how politics, technology, and law are converging to disrupt the rules of business. Through detailed case studies and irreverent personal stories from his experience as a globe-trotting CEO advisor, West explains how unprecedented disruption creates dangerous risks and incredible opportunities for firms of all sizes.
The world is becoming unruly--not just more volatile but literally "un-ruling" as the laws and norms of politics and business are eroding in front of our eyes. An entire region can be remade in weeks. Technological breakthroughs are no longer tremors but earthquakes shaking the foundations of established businesses. The law has gone from being a safeguard to being a weapon that can be pointed at enemies, juiced by artificial intelligence. As the dashboards of CEOs fill with red flags, executives need a new guide to help them make sense of the new landscape in which their businesses are competing.
Unruly will equip you to win the next decade. West offers the concept of an "Unruly Triangle" between politics, law and technology that create the novel synthetic challenges of Geolegal Risk, Artificial Politics Risk, and LegalAI Risk. No longer can you fight politics with lobbying, legal with lawyers and technology with innovation: You need cross-cutting strategies to leverage the whole of your enterprise.
Crucially, Sean West inspires us to realize that we are far from helpless amid all this change. Unruly offers detailed, practical advice for how you can fight back against the unruliness in all forms. The book will teach you how to digest and combat everything from deepfakes to government pressure for patriotism; from robot lobbyists to automated legal weapons; from sanctions to technology that slows for no regulator.
An essential guide to lasting corporate resilience in a rapidly evolving marketplace, Unruly is a must-read for CEOs, general counsel and entrepreneurs as well as the lawyers and consultants who advise them.
Back Jacket
Praise for UNRULY
"A truly thought-provoking, compelling book...critical reading."
--GEN. DAVID PETRAEUS, U.S. Army, Ret., former Director of the CIA
"A bold and indispensable roadmap empowering leaders to navigate volatility, confront novel risks, and shape the future rather than be shaped by it."
--ENRICO LETTA, former Prime Minister of Italy
"An indispensable guide for leaders facing high-stakes decisions in an increasingly volatile environment."
--BRIDGET McCORMACK, President and CEO, American Arbitration Association and former Chief Justice, Michigan Supreme Court
"Unruly is truly a must-read!...Readable, fun, worrisome, profound."
--GEN. WESLEY CLARK, former NATO Supreme Allied Commander Europe
"West's 'Unruly Triangle' is a powerful new framework for understanding our chaotic present...he gives business leaders a practical tool kit for navigating -- and thriving in -- an increasingly turbulent world."
--AZEEM AZHAR, Founder of Exponential View
"Sean West brilliantly captures the compounding threats -- breakdowns in politics, legal systems and the employment base of society itself -- because of the impact of AI. For the business reader this is an uncomfortable, but indispensable, guide to navigating the engulfing triple threat." --LORD MARK MALLOCH-BROWN, former Deputy Secretary-General, United Nations
"Unruly is a masterful synthesis capturing the interplay of current affairs and the law. A fascinating read for every lawyer."
--CHERIE BLAIR, CBE, KC
"Unruly is one of the very few books designed to help the modern CEO and General Counsel take effective action in the midst of volatility... a must-read for any senior executive who is seeking to navigate today's tumult."
--C. ALLEN PARKER, former CEO and General Counsel of Wells Fargo
"I suggest buying Unruly and putting it by your bedside, reading a chapter a night. In a world of empty-calorie pundits, Unruly is pure protein."
--WILLIAM HENDERSON, Editor, Legal Evolution and Professor of Law at Indiana University Maurer School of Law
Author Biography
SEAN WEST is co-founder of the award-winning AI software company Hence Technologies, which empowers businesses to win in an unruly world. He served for many years as Deputy CEO of Eurasia Group, the leading global affairs firm, where he advised top CEOs, general counsel and investors. He writes the popular newsletter GeoLegal Notes, which explores the intersection of politics, technology, and law.
