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by Richard Ochoa (Author)
This is one mans epic, and unlikely, journey into the highly competitive world of the automobile sales industry. A business so deadly and potentially treacherous it often leaves lives and careers shattered upon the rocky shores of life. Having been only trained for a life in the ministry, he sold his car to pay his debts, and the rest, as they say, is history. There could be no turning backhe could not, and he would not fail. This is a story of perseverance, and a dedication that most people would not think existed in a professional car salesman, whom most of the public consider lazy and dishonest.
You will understand what its like to be one of the most despised and misunderstood characters in American history, and you will meet many of the colorful characters along the way.
It is the authors hope that the reader comes away with a better understanding of the courage and dedication needed to be successful in this highly competitive industry, that the reader be transported into the high-stakes, fast-paced world of auto sales, experiencing the joys of victory and the loneliness of defeat. You are about to enter the world of the dreaded used-car salesman. Buyer, beware
