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by Stephan M. Liozu Phd (Author)
The most important factor in a successful customer value transformation is mindset. It's more important than any tool, any process, any training session, or any single financial incentive. But you can't will a positive mindset into existence. No one can snap their fingers or hypnotize a team into believing in the mission, believing in the transformation, or ultimately believing in their team and in themselves.
Author Biography
Stephan M. Liozu (www.stephanliozu.com) is Chief Value Officer of the Thales Group (www.thalesgroup.com). He is also an Adjunct Professor & Research Fellow at the Case Western Reserve University Weatherhead School of Management. Stephan holds a Ph.D. in Management from Case Western Reserve University (2013), an MS in Innovation Management from The University of Toulouse Graduate School of Management (2005), and an MBA in Marketing from Cleveland State University (1991). He is a Certified Pricing Professional (CPP), a Prosci(R) certified Change Manager, and a Strategyzer Business Model Innovation Coach. Stephan authored three books, Dollarizing Differentiation Value (2016), The Pricing Journey (2015) and Pricing and Human Capital (2015). He also co-edited three books, Innovation in Pricing: Contemporary Theories and Best Practices (2012), The ROI of Pricing (2014), and Pricing and the Sales Force (2015).
