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by Rita Martins (Author)
In an unprecedented time of disruption, Web3 in Financial Services cuts through the noise to ensure financial service professionals are equipped with the knowledge needed to benefit from Web3.
Web3 in Financial Services explains what Web3 means for finance, outlining its key use cases and exploring the unique business opportunities and challenges it presents. It clarifies key developments such as custody, stablecoins, CDBCs and tokenized deposits, payments, asset tokenization, DeFi and digital identity. Investigating how organizations are testing and adopting these emergent technologies, the book is supported by cutting-edge, real-life examples from incumbents and challengers alike, including Fidelity Digital Assets, J.P. Morgan ONYX, Coinbase, Anchorage Digital, Circle, Ripple and Aave. The book reviews what's at stake for major ecosystem players such as banks, investors and regulators and appraises the changes still needed to enable more mainstream adoption of Web3. Web3 in Financial Services answers pressing questions such as: what does Web3 really mean for financial services and what are the use cases with potential for disruption? What are the innovations that companies are actually doing within this space? And how do organizations need to adapt? This is an essential read for finance and fintech professionals, bankers and investors who need to grasp the essentials of Web3, blockchain, digital assets and decentralisation and its ramifications for financial services.Author Biography
Rita Martins is a Financial Services Executive, currently serving on the Advisory Board of KIMA and advising a portfolio of Web3 startups. Previously, Rita was the Head of FinTech Partnerships, for Global Functions, at HSBC. Martins worked at Ernst and Young and Accenture, advising C-suite executives on the applicability of new technologies in finance. Martins is a recognized expert and regular keynote speaker on Web3, fintech, DeFi and a judge at fintech innovation awards. She currently mentors at Web3 Techstars and Outlier Ventures. She is based in London, UK
