Additional information
by Shelley Weinstock Ph. D. (Editor), Clifford N. Lazarus Ph. D. (Editor), Veronique M. Cardon (Author)
About the Book - Is It for You?
If you have struggled with weight loss and yo-yo dieted for years this book is for you. You know diets do not work. What is different about this book?
It is a clinically proven program that uses a combination of self-discovery tools, tips, and self-directed activities to help you rewire your brain, create new happy & healthy pathways, and by doing so, help you change your eating behaviors and lose weight naturally.
Because this is the one thing you usually don't do on a diet: you don't learn to change. When the "diet" is over, with all its deprivations and suffering, you can't wait to go back to your old habits! And the weight comes back with a vengeance.
So, How to Get out of This Dieting Vicious Circle?
The novel idea is to learn to lose weight while focusing on yourself! After all, "Weight Loss Starts in Your Brain(R)". And why not losing weight while being happy? Because associating eating healthy with joy and happiness reconditions your brain to release feel good dopamine. And why? Because junk food & sugar are the biggest triggers of dopamine and it is difficult to beat that.
In this 6 to 12-week program, you will learn about sound nutrition and how to appreciate it, and the benefits of mindfulness and exercise. But the author also has a specific plan to help you understand the impact of stress and untamed emotions on your waistline, and the importance of dealing with them. She wants you to approach your lasting and holistic weight loss journey by merging heart, mind & body.
You will learn to rewire your brain with happy pathways, which is the only way to adopt new behaviors and enjoy them for the long term.
How Is the Book Organized?
This book takes you through 12 chapters or a 12-week program that the author designed with medical and psychology experts, Clifford Lazarus, PhD & Shelley Weinstock, PhD, to help you change and lose weight naturally. The focus is on you, versus on a diet. It is a working book. Each week there are specific brain-rewiring experiments to help you self-discover and ultimately change for good.
And yes, we are going to ask you to cut sugar and processed foods because they are addictive. But we will tell you why and give you tips on how to nip cravings in the bud. You will be equipped with many tools to win the battle once and for all and live a healthy life.
Since September 2019, the program is offered online with each chapter presented as a video, downloadable cheat sheets, experiments, and extra videos, available when, where and as much as you want for 6 months. You also get daily emails to motivate you.
The Science Behind the CogniDiet(R)
After losing 30 lbs. and keeping it off since 2006, Veronique explored cognitive behavioral therapy (CBT), mindfulness-based stress reduction (MBSR), emotional brain training (EBT) and emerging brain neuroplasticity techniques to adapt them to weight loss. She created a unique, yet simple program, to help you transform.
The program was studied in a clinical trial with medical overview, including diabetes and obesity experts, in 2016 with 40 women aged 41-73. The average weight loss was 12 lbs. with a maximum of 33 lbs. over 12 weeks. The weight loss was maintained after one year, this is a big deal. The program also helped improve metabolic health, specifically lowering LDL and maintaining HDL. Top line results were presented at the American College of Nutrition conference in November 2017 and at the prestigious American Society for Nutrition conference in June 2018. So, it works.
Other Resources to Support You:
Follow Veronique for daily support on Facebook, Instagram, Twitter, and You Tube; all under @thecognidiet. Or you can register to her newsletter.
Author Biography
Veronique Cardon, M.S., is a Holistic Nutritionist with a Master's degree (summa cum laude) in Holistic Nutrition from the Clayton College of Natural Health. She started to meditate in 2005 and gained a Certificate of Completion in Cognitive Behavioral Therapy (CBT) applied to weight loss at The Beck Institute for the Advancement of Human Behavior in July 2013. She also holds a Commercial Engineer degree (magna cum laude) from the University of Brussels, Belgium. She led a successful career in the pharmaceutical industry in the U.S. and Europe and attended special management and leadership programs at INSEAD in France and the Harvard Business School in the U.S. She serves on the board of trustees of The Suppers Programs, a non-profit organization based in Princeton, NJ, whose mission is to help people lead healthier lives by eating deliciously prepared whole foods in a supportive setting
