Additional information
by Yuri Kruman (Author)
This book is perfect for leaders across the enterprise who have a difficult time attracting, retaining, understanding, and communicating with their millennial employees and job candidates.
Diving deep into millennial psychology and language using a potent blend of data and anecdotes, stories and history, What Millennials Really Want from Work and Life debunks the many myths around millennials pushed by sensationalist media, showing how millennials want many of the same things as other generations, just more quickly and in a different order and form.
Giving helpful context based on his own powerful and unlikely story of continuous struggle and overcoming massive challenges as a millennial, the author weaves a compelling narrative through the historical, psychological, linguistic, and other threads underlying the millennial experience at work and in life. Based on his in-depth analysis of data and trends, Kruman makes specific recommendations for corporate leaders looking to get-and keep and develop-top millennial talent into their ranks, diving deep into specific benefits, communication methods and tools, mission and vision, and other elements of branding relevant to millennial attraction, engagement, and retention. This book is likewise for early and mid-career millennials looking to better under stand themselves and make compelling cases for improvements around the aforementioned in their own companies.
Author Biography
Yuri Kruman is a corporate HR transformation /employee experience (EX) consultant, board member, startup advisor, official member of the Forbes Coaches Council, and contributor to Forbes, Entrepreneur, Business.com, Influencive, and others. Yuri's consulting, advising, and coaching portfolio includes speaking engagements, workshops, and advisory work on personal plus professional development focused on employee experience (EX), HR transformation/change management, customer experience (CX), PR/media and business strategy, impacting thousands of Fortune 500 and startup executives. He is the author of the forthcoming book, Mastering The Talk to Master Your Life (2019).
