Additional information
by Stan Phelps (Author)
What's Your Golden Goldfish is based on the simple premise that all customers and employees are not created equal. For most businesses, 80% of profitability is driven by the top 20% of customers and employees. These are simply your "Vital Few." The book focuses on 9 different ways to do the "little extras" to promote customer advocacy and drive employee engagement with these key stakeholders.The Golden Goldfish is the third book in the goldfish trilogy. The first book was an Amazon Best Seller entitled, What's Your Purple Goldfish. Purple focused on customers. The second book, What's Your Green Goldfish focused on employees. The trilogy of books are based on crowdsourcing projects of over 2,200 examples.
Author Biography
Stan Phelps has a unique perspective on customer experience and employee engagement based on over 20 years of brand and agency experience. After completing his JD/MBA at Villanova, Stan progressed through sales and marketing roles around the world at IMG, adidas, PGA Worldwide Exhibitions and Synergy. Now he is the Chief Measurement Officer of 9 INCH MARKETING, a consultancy that inspires leaders to think differently about marketing. Founded in 2012, 9 INCH helps businesses become talkable by design. Implementing programs that drive differentiation, reinforce culture, increase retention and promote positive word of mouth. Stan, his wife Jennifer and two boys Thomas and James live in the heart of the triangle in Cary, North Carolina.
