Additional information
by Mehdi Bouhassoune (Author)
'A wonderful book, which explores the never-ending dance between marketers and consumers.'
--Rory Sutherland
--Adam Alter 'This book peels back the layers of everyday decision-making to reveal the hidden forces that drive decision making. An insightful guide for anyone looking to understand what truly shapes consumer behavior--or influence it.'
--Jonah Berger Why Did You Buy That Drink? unravels the fascinating science behind our everyday purchases. We all make decisions, knowingly or unknowingly, about what to buy on a daily basis. These decisions seem insignificant - they're about sodas and paper towels - but they do hide more science than is originally apparent. This book sheds light on these hidden forces at play--from the meanings we attach to brands, the impact of timing, and how our brains filter information, to the roles our beliefs and social circles play. By diving deep into consumer research and dissecting these ordinary choices, the book invites everyday life into scientific laboratories. Why Did You Buy That Drink? challenges you to ponder over the daily battles ultimately shaping your life. It offers eye-opening insights that are set to forever alter how you view your receipts.
Author Biography
Mehdi Bouhassoune is a market research professional with academic credentials from the University of Strasbourg, the University of Birmingham, the London School of Economics, and the University of York. His career has spanned different global market research companies, where he has supported a wide array of advertisers, businesses, governments, and researchers in decoding the decision-making and behaviors of consumers. As a researcher, practitioner and consumer himself, Mehdi brings a unique yet approachable perspective to understanding the science behind everyday purchases.
Number of Pages: 276
Publication Date: October 14, 2025
