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by Chunshik Kim (Author)
How do successful products approach people to engage?Why do so many new products crash in the market? Product failure is estimated to be at 48% in the book, 'Winning at New Products', and other researchers typically put that number much higher. So, what makes these products tank? This happens for three reasons: failure to understand the consumer, poor product quality, and lack of internal capability. Witnessing countless developers failing to bring their products to market leads us to ask three questions:1.Who are the consumers today and how do we characterize their reason for a better life? 2.How do great companies develop their product for success?3.What does a fast-growing company need to do to stay healthy in the market?It is imperative that product developers ask these three questions for a greater chance of product survival in markets that are inundated with competitor products.After 20 years of product development experience, the author realized that there is always a right design process to develop a quality product, which is answered by the 'EFD model'; Embrace, Focus, and Disrupt. The model will help you to work purposefully and save time in the process. This three-step process will also help you to maximize resources that you may already have to reach your business goals.WILL IT WOW? is based on the Author's hands-on experience in leading corporations and design consultancies. He wrote this book to share insights and motivations and to assist product managers, designers, engineers, marketers, start-up founders, and anyone who seeks to understand how products influence consumers and brands. Chunshik Kim walks readers through: -How embracing the consumer and identifying pain-points reveals opportunities in the market-The impact of quality product experience.-Where market trends go, and how to be the next technology disruptor.
