{"product_id":"you-have-five-seconds-paperback","title":"You Have Five Seconds - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMatt Judge\u003c\/b\u003e (Author), \u003cb\u003eJanet Schwind\u003c\/b\u003e (Editor), \u003cb\u003eJack Judge\u003c\/b\u003e (Cover Design by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn a radio ad, you have five seconds to get someone's attention so they can decide if you have anything interesting to say. This book is a practical tool for people in many fields who write radio commercials, by choice or necessity. \u003cem\u003eYou Have Five Seconds\u003c\/em\u003e will help you write effective ads for local radio. You may be: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA radio salesperson, production manager, DJ, or other radio station employee;\u003c\/li\u003e\n\u003cli\u003eAn ad agency copywriter;\u003c\/li\u003e\n\u003cli\u003eA freelance writer with clients that need radio spots;\u003c\/li\u003e\n\u003cli\u003eAn advertiser -- the business paying for the airtime -- who wants a positive image for their business and who wants more control over the company's advertising;\u003c\/li\u003e\n\u003cli\u003eA professional voice talent who also writes spots;\u003c\/li\u003e\n\u003cli\u003eA student from one of many fields, including advertising, marketing, business, PR, communication, broadcasting, journalism, and strays from other areas.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLocal radio doesn't have the big budgets or marketing tools of national radio campaigns. A local business buying airtime on a local station needs to generate a response \u003cem\u003enow\u003c\/em\u003e. Matt Judge brings his experience in writing for radio to help you do just that.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 132\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.36 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 27, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":46718057545925,"sku":"9798990823600","price":36.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/6718\/5605\/files\/scYpk2l0T59798990823600.webp?v=1786583993","url":"https:\/\/selloorium.com\/products\/you-have-five-seconds-paperback","provider":"Selloorium","version":"1.0","type":"link"}