Additional information
by James Moore (Author)
"Your Band Is A Virus Expanded Edition" is the bigger and better version of the bestselling book "Your Band Is A Virus - Behind-the-Scenes & Viral Marketing for the Independent Musician", written by Independent Music Promotions (www.independentmusicpromotions.com) CEO James Moore. Almost double the size of it's predecessor, "Your Band Is A Virus Expanded Edition" is the ultimate music marketing guide for serious independent musicians and bands.
Independent musicians in 2012 find themselves more confused than ever before, and finding good information can be a challenge. "Your Band Is A Virus - Expanded Edition" suggests a neutral and clear perspective, rather than feeding any industry illusions of jumping from the jamspace to Rolling Stone.
Advocating presenting the right product to the world, timing a release properly, promoting to music blogs and publications with a personal touch, outsourcing and freelancing your way to success, building a virtual army of allies, bloggers and writers, embracing the free music model, thinking outside the box, and building on every achievement, "Your Band Is A Virus" presents a very human, actionable and rational approach to music marketing coming from James Moore, an independent promoter who has tried all the tactics himself, and writes in a humorous and conversational tone.
This expanded edition also features bonus industry interviews with major players like Stewart Epps (producer who has worked with Elton John, Led Zeppelin) and Andy Gesner (CEO of HIP Video Promo).
"Bottom Line: This book can really change your life." - Indie Music Digest
"Through a step-by-step process, Moore, essentially walks the independent musician through techniques that will get him, her or them to the next level of making a name for themselves in the music biz. "Your Band Is A Virus - Expanded Edition," is inspiring, relevant and informative." - Examiner.com
"Whether you're just starting out, looking to expand your band's fan base, or just want to revamp your web presence - or even if you want to become one of the people who helps bands do this stuff - we can safely highly recommend Your Band Is A Virus." - Aarti Kelapure, Evolver.fm
"This book is one of the premiere promotional tools available to independent musicians who have a strong desire to succeed in today's music business." - Senseitional (Music Editor, I Am Entertainment Magazine)
"With the music industry in constant flux, someone needs to be a guide through the murky waters of getting original music out to the masses. Independent promoter James Moore has done just that with his book "Your Band Is A Virus," which is now called "Your Band Is A Virus - Expanded Edition." - Cornelius Fortune, the Michigan Chronicle
"A complete marketing guide for musicians which has extensive resources that will help an emerging musician to publicize his music at the best prices." - Musicperk.com
"This book has meat." - Heather Jacks, The Noise Beneath The Apple
"If you read Malcom Gladwell's best-seller "The Tipping Point" and you were wondering "now how do I apply this to market my music?"- Moore is here to answer your prayers." - Red House Reviews
"This is an easy to read and essential tool for any independent band." - The Mosh Pit Music
"There are hundreds, if not thousands of relevant links in this book." - Two Guys Metal Reviews
"This book is a must read for all musicians or other entrepreneurs interested in Internet marketing. In a fairly detailed fashion, author James Moore shares his knowledge of the music and knowledge is once again power as Mr. Moore's knowledge becomes advice for us all." - Your Spokesman Speaks
Author Biography
James Moore is a Canadian music promoter and author of the best selling "Your Band Is A Virus" music marketing book series, aimed at educating musicians on the topic of effective self-promotion. He is also the founder of Independent Music Promotions (www.independentmusicpromotions.com), a world class music promotion/PR company working exclusively with "artists with depth" worldwide.
