Additional information
by Susan L. Luck (Author)
In today's online world, our professional image depends on our ability to communicate. Whether we're communicating by email, text, social media, written reports or presentations, how we use our words often determines how others view us. This book offers tips and techniques that can improve anyone's professional image. The author covers how to analyze multiple audiences and strategies for communicating your message effectively for each; structuring your message for greatest readability and effect; persuasion and tone; and how to face your own fears of writing. The content is delivered in a simple, clear style that reflects the Zen approach of the title, perfect for both the entry-level employee and the seasoned executive.
Author Biography
Susan Luck is currently full professor of business in the Graduate School at Pfeiffer University. Certified as an advanced online instructor by the Online Learning Consortium (formerly Sloan C), the leading organization for online educators, she teaches both online and in the classroom. Dr Luck taught at various institutions and had significant experience as a corporate consultant and trainer. Her work has been recognized by the Association for Business Communication and in other publications. She is an arbitrator for FINRA and a certified mediator for North Carolina Superior Courts. In addition, she has significant experience as a professional writer.
